On June 19, Changan Automobile’s False Information Reporting Center released a statement titled “Regarding the Crackdown on the Organized and Premeditated Slandering and Smearing of Changan Qiyuan on Recent Online Platforms.” The company stated that it has recently received reports from netizens, revealing a large number of organized and premeditated activities by online trolls on various social platforms. These actions have severely damaged the brand image of Changan Qiyuan and misled consumers in their car – buying decisions.
Changan Automobile also presented the relevant remarks made by the trolls, mainly including claims such as “Qiyuan is inferior to XX models in terms of chassis stability, interior space, the number of airbags, and intelligent driving computing power.”
Changan Automobile emphasized its long – standing commitment to providing high – quality products, with significant investments in technology research and development and product innovation. Changan Qiyuan, a painstakingly crafted achievement, embodies the company’s wisdom and efforts, representing its vision for future mobility. However, the malicious actions of these online trolls, attempting to belittle, slander, and undermine their hard – work through false information, will not be tolerated.
The company verified that the reports were valid leads and will reward the whistleblowers according to the established rules. Currently, a comprehensive and in – depth investigation has been launched, and preliminary evidence has been obtained. In the next step, Changan will collaborate with relevant platform parties to trace the sources of the troll accounts, the organizations behind them, and their operational models through technical means. For those involved in smearing and attacking Changan Qiyuan, strict legal measures will be taken to resolutely safeguard the brand’s legitimate rights and dignity and hold them legally accountable.
Since 2021, the Cyberspace Administration of China has launched a special campaign called “Cleaning up the Internet: Cracking Down on Traffic Fraud, Black Public Relations, and Online Trolls,” aiming to purify the online information environment and create a fair market order. The misdeeds of online trolls not only harm the public interest and the innovation and development momentum of industries and brands but also violate consumers’ rights to know and fair trade.
Finally, Changan Automobile passionately appealed to users to take action. If they discover any clues of malicious smearing and attacks against Changan Automobile and its brands, such as malicious comment accounts, suspected troll group information, or evidence of the organizations behind the scenes, they are urged to report them promptly. Whistleblowers can receive a reward of up to 1 million yuan upon verification.
Changan Automobile is not alone. Many automakers, including BYD, Great Wall, Geely, NIO, XPeng, and Chery, have also been harassed by online trolls and have offered substantial rewards for reporting such behavior.
