JSW Sports has announced a new partnership between Olympic gold medalist Neeraj Chopra and the German carmaker Audi India. Audi revealed this collaboration, highlighting the shared values between the athlete and the brand.
Neeraj Chopra gained fame for his historic javelin throw at the Tokyo Olympics, which inspired millions across India. Recently, he finished second at the Janusz Kusocinski Memorial meet in Poland. In this competition, Chopra threw 84.14 meters on his final attempt, securing a top-two finish.
Balbir Singh Dhillon from Audi spoke about the partnership, saying, “At Audi, we support those who push limits. They are not just about performance but also about a continuous drive for excellence. Neeraj Chopra represents this spirit perfectly. His journey from a dream to success matches Audi’s innovative DNA. His focus, speed, and outstanding performance make him an ideal partner for our brand. He stands for leadership, not following.”
Neeraj Chopra shared his excitement about joining Audi, saying, “I have always admired Audi—not only for its cars but also for what the brand represents. As an athlete, I connect deeply with these values. Whether on the field or in life, the drive to be excellent never stops. I am thrilled to be part of the Audi family and to represent a brand that inspires progress.”
Audi also said this partnership celebrates Neeraj as a sports icon in India. It shows Audi’s commitment to working with people who value innovation, resilience, and growth. Neeraj’s modern training methods and his constant effort to improve make him a perfect fit for Audi’s ongoing journey.
Karan Yadav, Chief Commercial Officer at JSW Sports, expressed his happiness about the deal. He said, “We at JSW Sports are proud to support this partnership between Neeraj and Audi India. This is a major moment for Indian sports and business. Audi is a brand that Neeraj truly respects. Their vision aligns with his own as an athlete. Our talks with Audi have been very positive. With Neeraj being one of India’s top athletes, I believe this partnership has endless potential.”
