AZOUR, Israel, June 12, 2025 /PRNewswire/ — Ituran Location and Control Ltd. (NASDAQ: ITRN), a global leader in vehicle telematics, has partnered with BMW Motorrad Brasil, a top seller of premium motorcycles in Brazil. Through this strategic collaboration, the companies aim to offer advanced telematics services to BMW Motorrad customers. The goal is to improve rider safety, security, and connectivity by using Ituran’s cutting-edge technology.
This new service will give BMW Motorrad riders in Brazil an enhanced experience. It includes advanced safety features and seamless connectivity with their motorcycles. Customers will benefit from security tools such as real-time location tracking, virtual geofencing, route history, and risk zone heat maps. Additional features include maintenance alerts, digital service integration, and vehicle recovery services — all accessible through the Ituran app.
Matheus Pereira, CEO of BMW Motorrad Brazil, said, “We want to provide the best possible experience for our customers. This partnership with Ituran allows us to offer more than traditional tracking. It creates a new way for riders to stay connected with their motorcycles. They can also receive updates from BMW Motorrad and our dealers, enjoying a fully integrated digital experience.”
Pereira added, “Customers who buy new motorcycles will get 24 months of free access to the Ituran service. We also offer special plans for existing BMW Motorrad owners to enjoy the same benefits.”
Eyal Sheratzky, CEO of Ituran, stated, “We are proud to work with BMW Motorrad, a global leader in motorcycle technology and quality. This partnership opens new opportunities for us by adding a large base of motorcycle customers. It also strengthens Ituran Brasil’s position as an innovation leader in a key market for our global growth.”
About BMW Group
BMW Group includes four brands: BMW, MINI, Rolls-Royce, and BMW Motorrad. It is the world’s leading premium manufacturer of cars and motorcycles. The group also offers premium financial services. BMW Group operates over 30 production sites worldwide and sells vehicles in more than 140 countries.
In 2024, BMW Group sold over 2.45 million passenger cars and more than 210,000 motorcycles globally. As of the end of 2024, the company employed 159,104 people.
BMW Group’s success is built on long-term planning and responsible business practices. Sustainability is a core part of its corporate strategy, covering everything from supply chains and production to the use of its products.
About Ituran
Ituran specializes in mobility technology and provides a wide range of location-based services. Its offerings include stolen vehicle recovery, fleet management, and mobile asset tracking for vehicles, cargo, and personal security. Ituran serves clients in retail, insurance, and automotive manufacturing. It is the largest OEM telematics provider in Latin America and supports customers in over 20 countries.
Founded in 1995, Ituran has grown to more than 2.5 million subscribers worldwide. The company has around 2,800 employees and offices in Israel, Brazil, Argentina, Mexico, Ecuador, Colombia, India, Canada, and the United States. Ituran also runs the DRIVE startup incubator in Tel Aviv, which fosters smart mobility technology innovation.
